But if you can publish long content you generally should publish long content. This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices. I’m competing against giant authority sites like Semrush and Search Engine Journal. For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword.
This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns. Acquiring them helps create a framework for all app store optimization activities. Having a reference on a category level is crucial, as each has its unique competitive landscape, a pool of most commonly used search terms, and fluctuating design trends. Keyword intelligence includes finding relevant keywords with meaningful data on their traffic potential and ranking difficulty.
Shopify Link Management: Inbound Link Management
These tools can help ensure that your website meets web accessibility standards. That means everyone, regardless of their abilities, can use it. Consider a hosting solution like Elementor’s WordPress Hosting.
Check out top-ranking content on the SERP to see what you’re up against. And look for weaknesses or opportunities you can capitalize on. In the following sections, you’ll learn how to target your chosen keywords effectively. For example, keywords with a score of 0% to 29% are considered very easy or easy to rank for. The tool will present “Broad Match” keywords that contain your starting term or a close variation.
Smart SEO
Recognize that the web has an element of randomness that make some site visitors wary about visiting a site for the first time. What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site. He wasn’t talking about the sidebar with the bio and a photo that travel and recipe sites all have. He was talking about something that goes beyond the generic narrative that many bloggers use.
Ensuring your site meets the thresholds for these metrics is essential for a positive page experience. Page experience is an important factor in improving your Google rankings. You can use Rank Math’s Pillar Content feature to build contextual internal links. To do so, navigate to the General tab of Rank Math SEO and click on This post is Pillar Content as shown below.
- It’s the result of a hard-to-fail strategy backed by years of experience and a wicked smart team of creators.
- This page is a guide to understanding some of our more notable ranking systems.
- These search result pages answer specific search queries which are made up of keywords and phrases.
- Promo videos can significantly improve app conversion rates, so invest some time in creating them.
- But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better.
- Simply put, too many broken links tell Google that your store quality is lacking.
Once claimed, the information you add to your business profile can show up in Google’s search results and in Google Maps. Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings. This will make our blog post more comprehensive and help us create high-quality content. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see. In one such audit, I discovered that organic traffic to our post on free SEO tools was declining.
For example, all top-ranking results for “best headphones” were updated recently. But many top-ranking results for “best parks in london” haven’t been updated for months or even years. This doesn’t matter because it’s not like new parks are built daily. If you’re unsure whether Google values freshness, check the dates on top-ranking pages. For example, here’s what we get if we plug in our post about creating a go-to-market strategy.
Some content marketers place too much weight on keyword volume. As a result, they go after only the highest volume queries, which can often be very top-of-funnel and competitive. While Google Forms doesn’t include ranked choice voting, you can build something similar with a workaround—or upgrade your forms with Fillout to add SEO Anomaly ranked choice fields. Before you open another tab and enter one of your target terms, take some steps to ensure that you are getting the most accurate results. Sitechecker offers users a free trial to test the platform before committing.
